Steve Brice - Chairman

Prior to his appointment to AEG in 2008, managed the corporate Hospitality, conference & banqueting transition for Arsenal football club from Highbury to Emirates Stadium. Owning the sales strategy, sales team performance and development, with sales growth from £6.5m to £40m. Key focus areas for the mobilisation of Emirates, included product development, and customer service vision, resulting in a successful, profitable first year’s operation.
Previously held senior roles within the RHT group where he developed the conference and event strategy, standards and marketing activities resulting in 40% revenue growth, to a total turnover £20 million. also managed the multi- million pound reconstructions and development of Sandown Park racecourse from May 2000 to completion in 2002, at the same time ensuring the commercial performance was maintained, formulation and development of new brand values for the re-launch of Sandown Park.
At AEG responsible for the strategic overview of all commercial and operational activities for premium seating across the AEG European venues, relating to the catering operation, Merchandise, Hospitality sales, Premium sales, customer services.

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